Serums

Brightening Facial Serums for Hydrated and Healthy-Looking Skin

Elizabeth O Beauty offers facial serums formulated with concentrated active ingredients to address specific skin concerns, including dryness, dark spots, hyperpigmentation, signs of aging, dullness, and uneven skin tone.

Our serums are suitable for sensitive, dry, oily, and combination skin and include cruelty-free and fragrance-free options.

What Is a Facial Serum?

Serums are lightweight treatments containing concentrated active ingredients designed to penetrate beyond the skin's surface and target specific concerns.

They are used after cleansing and before face cream or moisturizer. Serums can be included in morning and evening routines and layered with other facial serums to create a targeted routine.

Serums by Skin Type

Serum for Dry Skin

Hyaluronic acid serum provides deep hydration, helping give dry skin a plump and smooth appearance while reducing dullness and the appearance of fine lines.

Serum for Oily Skin

Niacinamide face serum helps reduce oil production, minimize pores, and calm inflammation.

Serum for Sensitive Skin

A combination of hyaluronic acid and niacinamide deeply hydrates and soothes skin while helping calm inflammation and strengthen the skin barrier.

Serum for Combination Skin

Serums containing niacinamide, hyaluronic acid, vitamin C, and alpha arbutin can help balance oil, hydrate dry areas, brighten skin, and support the fading of blemishes and dark spots.

Serum for Acne-Prone Skin

Serums with salicylic acid, niacinamide, hyaluronic acid, and tea-tree oil are used according to tolerance and routine to cleanse pores, reduce excess oil, hydrate without clogging, and calm breakouts.

Face Serums by Skin Concern

Hydration

Our moisturizing serums provide hydration and a plump look without clogging pores or causing excess oil and acne. The Vitamin C + AHA Facial Serum with Hyaluronic Acid provides hydration while supporting radiance.

Anti-Aging

Our Age Reverse Serum contains retinol and hyaluronic acid and is formulated to reduce the appearance of fine lines, wrinkles, signs of aging, and pores while supporting a glowy, youthful-looking appearance.

Brightening

Our brightening serums are formulated for dark, caramel, and half-caste skin tones. The Extra Brightening Deluxe Serum contains glutathione and alpha arbutin to support natural-looking brightness.

Dark Spot Correction

The Niacinamide Dark Spots Remover Serum helps treat dark spots, reduce redness, and hydrate pores without clogging them. The Dark Spot Eraser Pen works precisely on pigmented areas to reduce discoloration.

Acne Treatment

The Acne Treatment Serum contains a tea tree formula designed to reduce acne and support clearer-looking skin with consistent use.

Textured Skin

The Beauty Secret Facial Trio combines hyaluronic acid, peptides, niacinamide, and vitamin C to hydrate, control oily skin, reduce the appearance of large pores, and support a brighter, more even complexion.

AM & PM Serum Routine

AM Routine

• Cleanse your face.
  
• Apply toner.
  
• Apply your daytime serum.
  
• Follow with a hydrating moisturizer.
  
• Use SPF 50+.
  
• Apply makeup if desired.
  

PM Routine

• Cleanse your skin.
  
• Apply toner or an exfoliant.
  
• Apply a nighttime serum according to your skin concern.
  
• Apply eye cream and spot treatments.
  
• Follow with a hydrating face cream.
  
• Apply retinol 2–3 nights weekly for beginners.
  
• Finish with face or body oil.
  

For sensitive skin, the content recommends doing a patch test or using serums with a dermatologist's recommendation.

Shop Facial Serums at Elizabeth O Beauty

Explore our range of vegan, cruelty-free, and paraben-free serums formulated to target different skin concerns and support hydrated, bright, healthy-looking skin.